"Jan Smuts defined holism as "The tendency in nature to form wholes that are greater than the sum of their parts,” and this along with orthodox Physics itself aligned with the alternative Naturopathy has been the driving philosophy of Jan Kuśmirek and eventually Fragrant Earth. It is this philosophy which has made Fragrant Earth stand out from the crowd and provide a completely different approach to common oil sellers. Naturopathy is a type of alternative medicine based on a belief in vitalism, meaning a vital energy or vital force maintains bodily processes such as metabolism, reproduction, growth and adaptation. Naturopathy therefore favours a holistic approach with non-invasive treatment by encouraging minimal use of orthodox medicine. This vital force is common to all living entities including plant life. "
from '30 Years of Fragrant Earth'